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Rick Schneider is President & CEO of Community
Television Foundation of South Florida, Inc. CTF operates WPBT
Channel 2, the community-licensed public television station located
in Miami. WPBT serves South Florida from the Treasure Coast to
Key West and produces Nightly Business
Report for the national PBS system. He joined the station in
2004 and has served on the Board of Directors of PBS since 2003.
From 1998-2004, he was President & General
Manager of Channel 5 Public Broadcasting (KNPB), the public television
station serving the Reno/Lake Tahoe region. During his tenure KNPB
launched its digital television signal and conducted a $6 million
capital campaign for the conversion to DTV.
He previously served as news director (1990-1992)
and then station manager (1992-1998) at WUFT-TV, the PBS station
licensed to the University of Florida in Gainesville. As news director
he taught television reporting in UF’s College of Journalism & Communication.
He hosted the public affairs program North Florida Journal and
was honored with a Scripps-Howard National Journalism Award for his
television documentary, A Community Crisis: The Gainesville Student
Murders.
His early career was in commercial broadcast news, including positions
as a reporter and anchor in Gainesville (WCJB), West Palm Beach (WPTV),
and New York City (WPIX), and as a Washington correspondent for Post-Newsweek
Stations, including WPLG in Miami.
He is an honors graduate of the University
of Florida College of Journalism & Communication and holds a master’s degree
from the Columbia University Graduate School of Journalism, where
he was awarded a McCloy Fellowship for reporting in Germany. His
broadcast career has included assignments as varied as AM Top 40
radio disc jockey, radio traffic reporter & pilot, and hosting
TV coverage of UF homecoming parades.
He was born in Germany, immigrated to the U.S. as an infant, and
speaks fluent German. He grew up in Gainesville, Florida. He and
his wife Karen have two children.
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