Mission
Channel 2 is a vibrant force in the South Florida community that entertains, enlightens, and educates. Our content changes lives, inspires trust, and makes a difference. We reflect the diversity of the region in which we live and work.

Vision 
We will broaden the boundaries of communication, becoming an agent for innovation and growth; culturally, socially, economically and historically. Through varied media and technologies we will extend the reach of arts and education, connect organizations and institutions across this diverse region, and preserve South Florida ’s history, leading the way in this new global society. We will combine the many voices of our community into a dynamic and vital conversation, serving the greater good.

Values
In order to fulfill our mission and achieve our vision, we adhere to the following principles:

Community: We believe in being proud representatives and members of our community, serving the public through quality content and educational outreach.

Education: We believe personal growth is a result of lifelong learning, so it is our duty to provide educational services to the children, adults and families of our community.

Trust: We believe that our content must reflect the values, standards and will of our community with honesty, integrity and fairness, combining our efforts and talents to work as a team.

Diversity: We believe living in a multicultural community gives us the responsibility to mirror the many cultures of our world, and to provide a platform for those voices.

Innovation: We believe in using tomorrow’s technologies and ideas to better inform, educate and entertain, so that we continue to improve the lives we lead and the community we share.

Preservation: We believe it is our duty to witness the world around us, documenting and preserving it as it changes, providing a lasting record for future generations.

Dynamic: We believe in providing an atmosphere of creative expression, providing our community with the opportunity to grow and evolve in positive directions.